Strategy & Advisory

A direction, before the camera or with it.

We set the direction with brand and marketing teams, before a shoot or while the pictures are being made. Social media, the website, and the press should describe the same hotel. They often do not. Sometimes the positioning never showed up in the pictures. Sometimes an opening still needs an idea.

Discuss a Project Selected work

The work

Advisory

What this covers.

Five pieces of work. Most hotels need two or three.

What the hotel says now

We look at social media, the website, the press, and what sales sends out, side by side. Where they disagree, and what to fix first.

Today
Language the team can use

The positioning you already have, written so the team can use it on social media, on the website, in sales, and in a shoot brief.

Language
A direction for the pictures

What the photographs and the film should have in common, and what the building, the stay, and the table each need to show.

Pictures
Where each story goes

What belongs on social media, what stays on the website, and what the press should get. Plus where the new pictures should go.

Channels
What to make first

For an opening or a campaign: what to make first, and what can wait.

Order

(01)Why it exists

So the pictures agree.

Without a direction, a shoot adds more pictures that do not match. This work decides what they should hold, and what they should leave alone.

How we work

A short piece of work.

You do not have to commission the photography for this to be useful.

You tell us what is off

The hotel, and what is not working. An opening, channels that do not match, or a campaign.

First
We look, then we talk

We read what is already public, and what you send. Then we agree what is worth doing.

Then
You get it in writing

Language, themes, and a direction for the pictures. Clear enough for a later shoot to work from.

Written